10 Website Mistakes That Make People Leave Without Buying

If your website looks fine but people aren’t staying, reading, or buying, something’s off.

Even small things can deter visitors. Let’s go through the most common mistakes that quietly push people away from your site and how to fix them without needing a developer.

1. Your Site Takes Too Long to Load

Most people won’t wait more than 3–5 seconds.
If your page loads slowly, they’ll hit the back button and visit someone else.

Quick fix:

• Compress big images
• Remove extra plugins
• Use better hosting

Check it at pagespeed.web.dev

2. It’s Not Easy to Use on a Phone

Over half of internet traffic is from phones.
If your website feels tiny, broken, or hard to tap, people leave fast.

What to do:
Test your website on your phone. Make sure buttons work, text is readable, and it doesn’t need pinching or zooming.

3. It’s Not Clear What You Offer

If someone lands on your homepage and still doesn’t know what you do after 5 seconds, they’ll leave.

Make it clear:

• What you offer
• Who it for
• Why should they care

Plain, honest language works better than big fancy words.

4. No Obvious Action to Take

You need to guide people. If there’s no clear next step, they just scroll and exit.

Add a simple button:

• “Contact us”
• “Book a demo”
• “Get a quote.”

Don’t leave people guessing.

5. It Looks Outdated or Messy

Design isn’t about beauty—it’s about trust.
If your site looks like it was made 10 years ago, visitors may not feel safe buying from you.

What helps:

• Clean layout
• Matching colors
• Easy-to-read text
  It doesn’t have to be fancy. Just neat and modern.

6. No Real Proof You’re Legit

People want to see if others trust you. No reviews? No testimonials? It’s a red flag.

Fix it:

• Add customer feedback
• Show logos of brands you’ve worked with
• Link to your Google or Trustpilot reviews

7. Too Many Pop-ups

One pop-up can work. But five? That’s annoying.
It ruins the experience and makes your site feel spammy.

Use pop-ups smartly:

• Wait a few seconds
• Don’t block the whole screen
• Keep it easy to close

8. It’s Hard to Find Your Contact Info

If people want to ask a question but can’t figure out how to reach you, they’re gone.

Fix this now:

• Add your phone number and email in the header or footer
• Use a simple contact form
• Link to your WhatsApp or live chat if possible

9. Google Can’t Read Your Site

Search engines need clear signals. Without the basics, your site won’t rank, and no one will find it.

Make sure you:

• Use proper page titles
• Write natural, helpful content
• Use H1, H2 headings properly

This is SEO, but the basics are easy to set up.

10. Old or Broken Stuff Everywhere

If your last blog post is from 2022 or you have broken links, it appears that your business is inactive.

Take 10 minutes and check:

• Are all pages working?
• Is the info up-to-date?
• Are your links going to the right place?

Even small fixes help build trust.

Final Words

You don’t need a perfect website. Just a clear, fast, honest one that helps visitors understand what you do and how to get in touch.

Start with these fixes. You’ll be surprised how much it helps.